Saturday 31 October 2015

Language Levels of Live Text


Language Levels of Live Text 


Lexis


The lexis of the genre is very important to the text and needs to apply to the audience. Because the audience who are reading the text cannot actually gain the coverage, this means that the language will be very detailed, which suits the contextual factors of the genre. Short declarative headlines are used to summarise the event, which almost shows the exclusiveness of the event. This allows the audience to deduce the main information quickly and also entice them into the article, for example; 'England out of world cup'.
 

Grammar

The grammar of live text is very specific to the genre, and also includes hints of persuasive techniques, such as rhetorics. Direct address is often used as this engages the audience and almost spawns a sense of unity; 'We're excited, are you?'. It is often seen that the person who is writing this live text is very passionate about the topic and are very knowledgable about the upcoming event, which almost aids the informative factors of the text. Live text often consists of declarative clauses, with the main purpose of the text being informative so the audience can actually obtain something from what they are reading. It is often seen in the more informal aspect of live text that interrogative rhetorics are used to engage the audience even more; 'What is Wenger thinking bringing Walcott on that early?'. Exclamation sentences are used to signify the importance the event and how exclusiveness the event is, this is used with mental verbs; 'I cannot believe it! Kodjia has scored the winner!'

Punctuation

The punctuation is standard and is written in full sentences, as this allows for the audience to easily deduce information from the text. Computer mediated communication is devoid throughout live text, which reinforces the idea of the audience's intention to gain information and visualise what is actually happening in this event/situation. Despite the updates being posted every few minutes, the sentences are accurate and do not seem rushed, which shows the competence of these journalists.

Semantics

Live text uses a prevalent semantic field depending on the topic of the event. For example, in the World Cup final, BBC Sport would have a semantic field of football such as, football, referee, crowd etc.. Hyperbole may be executed by the writer to make the event more tense and to emphasise the point to the audience; 'Rooney has literally not ran at all today'. They often use hyponym and do not use broad language as the audience need to easily comprehend the language and also deduce the information. For example, the language would not be vague and ambiguous 'That bloke with the blonde hair kicked that ball to the goal', it would be written something more detailed 'Ricardo from Real Madrid scored an emphatic volley against Victor Valdez in the 89th minute'.



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